Nathalie Bastianelli created Belong & Partners in 2013 supported by a renowned team of experts and sustainable development players from West and China. She has more than 20 years of experience in communication, event planning and sponsorship, working with international brands. After 12 years at the helm of the Havas Group, in 2005 she was deployed to Beijing with a mission to create and manage the Havas Media Network’s first event planning subsidiary in China. In 2009, she opened a second agency in Shanghai. Upon her return to France, the Havas directors made her responsible to develop an economic intelligence entity to focus on sustainable development challenges and to participate in Havas Media’s strategic thinking in relation to emerging countries. She has been a Foreign Trade Advisor in France, specializing on China since 2007.